About the Talk
The Web 3.0 is coming – but what will it look like? My take: it will turn user generated content into user generated business, and allow everyone to become a media entrepreneur. New business tools that are open to everyone enable users to not just publish, but build a profitable media business. And it’s happening already… Join me on a tour through the emerging Web 3.0 arena. Oh, check out my page sophotec.com to see some more stuff.
See you at BIL 2010!
About the Speaker
JOHANNES BHAKDI is publisher of sophotec.com, an independent think tank focusing on the future of the Social Web, user generated media and their impact on business and society. As former marketing executive, author of “Web 3.0 – user generated business and why everyone becomes a media entrepreneur” and founder of Klatcher.com, a Social Media publishing platform, he is a thought leader in Social Media Marketing and its strategic implications for brand building, campaign management and innovation in blue chip companies.
In his newest book, “Social Media Magic” (scheduled for March 2010), Johannes provides the most strategic blueprint to the application of Social Media as driver of corporate and brand value available today.
Previously in his career, Johannes worked as distinguished top-level marketing strategist with agencies such as J. Walter Thompson, BBDO, Scholz & Friends and companies like Ford Motor Group, Unilever, Barilla and Siemens on marketing, innovation and brand strategies. He also held advisory board positions in political campaigns.
Johannes enjoys working with universities and conducted several experimental research projects on knowledge production and processing at Humboldt University, Berlin, and is founder of the Executive Science Network, an initiative of VP and C-level executives in over 30 international corporations committed to the advancement of relevant business knowledge. As Editorial Director of the “Manual of International Marketing”, he was responsible for assembling the world’s largest collection of executive marketing knowledge. He has extensive experience in both leading learning groups and conducting trainings; he also enjoys passing on knowledge and stirring debate in public speeches.
Johannes holds a graduate degree in economics, rhetoric and psychology from Tubingen University, grew up in Germany and worked in Beijing, New York and the Bay Area. He currently lives in Los Angeles. Contact Johannes at jb@sophotec.com
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